We learned of Brita’s filter recycling initiative from the PR firm for their Filter for Good campaign. Our follow up question to them was “Can we find out the specifics of how the filter ingredients besides #5 plastic “will be regenerated for alternative use or converted into energy””?
Their response: “In terms of the filter innards, the details about the internal carbon and ion exchange resin are a little vague because Brita and Preserve are still working toward an exact solution. Brita wants to be sure they choose the most environmentally sustainable solution possible. Testing for the best method is in progress and we will have more information to announce early next year. I’ll be sure to fill you in as soon as the details are confirmed.”
We’re glad to know they are committed to keeping the Whole package out of the landfill.